NEWS

Cover Girl ‘Game Face’ Ad Becomes Part Of NFL Scandal

By Alexia Elejalde-Ruiz
Chicago Tribune.

Cover Girl has landed in the unflattering spotlight of the NFL domestic abuse scandal as activists pressuring sponsors to boycott the league circulate a doctored ad of a female football fan with a black eye.

Cover Girl, the official beauty sponsor of the NFL, is behind the “Get Your Game Face On” ad campaign featuring models wearing the jerseys and makeup colors of each of the league’s 32 teams.

That includes the Baltimore Ravens, where Ray Rice was a running back until his $35 million contract was terminated last week after a video surfaced that showed him knocking his fiancee unconscious in an elevator. The couple married shorty after the incident.

Activists digitally altered the image of the Ravens model to turn her wing-shaped purple eye makeup into a black eye. Over the past couple of days the meme has taken off on social media, often accompanied by the hashtag #goodellmustgo to call for the ouster of NFL Commissioner Roger Goodell.

Goodell has been criticized for his response to several NFL domestic abuse scandals, including suspending Rice in July for two games when he learned of the elevator fight.

Cover Girl has not pulled its sponsorship of the NFL or its football-themed ads. It issued the following statement in response to the controversy: “As a brand that has always supported women and stood for female empowerment, COVERGIRL believes domestic violence is completely unacceptable. We developed our NFL program to celebrate the more than 80 million female football fans. In light of recent events, we have encouraged the NFL to take swift action on their path forward to address the issue of domestic violence.”

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