Depop’s New York City Shop Highlights Local Designers’ Fashions

By Shaye Weaver
amNewYork, New York

WWR Article Summary (tl;dr) Recently hitting 10 million downloads, “Depop” has grown quickly since 2011, when it started in Milan, Italy. The app helps users buy and sell clothing and other fashion accessories.

amNewYork, New York

An app that brings vintage clothes shopping to your fingertips is going from “clicks” to “bricks” with its first New York City store.

Depop, a British app that fashion-savvy millennials use to buy and sell both new and vintage clothing, opens Friday on Mott Street with merchandise by local artists and sellers.

Much like eBay, it gives a platform to sellers and designers while offering an easy shopping experience to users, but it is used largely by younger creatives and fashionistas on their phones.

Some teens are making as much as $10,000 a month selling clothes, according to the company.

When you set up your profile, you are asked to share your aesthetic to help the app select clothing you’d be interested in.

A lot of what’s on trend now, like streetwear and 1990s throwbacks by brands like Reebok, Tommy Hilfiger and Levi’s, are “definitely having a moment,” according to Joan Costello, the company’s head of marketing for the U.S.

With that in mind, its New York debut includes a curated collection called “Depop Loves New York,” inspired by the city and sold by New Yorkers themselves.

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