What The Eagles’ Super Bowl Run Can Teach Business

By Erin Arvedlund

WWR Article Summary (tl;dr) Love this piece from Erin Arvedlund on how we can glean a few critical business lessons from the Eagles success this season.


Eagles fans are drawing business lessons from the team’s remarkable run to the Super Bowl on Sunday. We asked Matt Britton, internet entrepreneur, marketing expert, and Philly native, to share some of his insights about the team’s success for business:

Expect the best, but prepare for the unthinkable.

During a critical late-season game against the Los Angeles Rams, superstar quarterback Carson Wentz tore a ligament in his knee and was suddenly declared out for the season. Yet this was a moment the Eagles and general manager Howie Roseman were ready for all along: an experienced backup named Nick Foles waited in the wings and had been preparing every day.

“Roseman and the owners spent a lot of money to get Nick Foles. He was an expensive backup plan,” said Britton, 43, who grew up in Lafayette Hill and attended Plymouth Whitemarsh High School. “The Eagles invested in a backup plan, which other teams did not.”

Strategy and coaching behind the scenes.

In addition to losing Wentz, head coach Doug Pederson contended with a slew of injuries to key players including Jason Peters, Darren Sproles, and Jordan Hicks. Instead of panicking or making excuses, Pederson and his team spent hours in the film room, figuring out how to leverage the talents of backup players thrust into starting roles and how to exploit the varying weaknesses of their opponents. “They found themselves overmatched, as do many businesses, but the Eagles are very thoughtful and prescriptive about compensating for their weaknesses,” Britton said.

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