Entrepreneur Appears On Steve Harvey Show

By Naomi Whidden
The Daily News, Jacksonville, N.C.

WWR Article Summary (tl;dr) A struggling entrepreneur goes on the Steve Harvey Show (despite reservations) and gets much more than a seat on the couch.

The Daily News, Jacksonville, N.C.

A local woman has overcome much in her life as she raises two children and furthers her own career as an entrepreneur.

She recently shared that story on the ‘Steve Harvey’ show.

Stephania Roberts created Bou’Jae Vodka in 2015 and has since struggled to get her product in the mainstream market, but that won’t stop her from trying.

Bou’Jae vodka is an premium spirit that is organic, gluten-free, allergen-free and non-GMO.

“I think that my story fits in line with Steve Harvey’s book that just came out on Tuesday. (The book) is about people that have a business that may have failed or failed to jump. My story goes hand in hand with that,” Roberts said.

Roberts was flown to the set of the show on Nov. 16, all expenses paid, where she met and spoke with Steve Harvey.

Despite being a Jacksonville High School dropout, Roberts overcame financial insecurity to create a life for herself and her two children Nathan, 6, and Jaeon, 5, who happens to be autistic.

She began her journey of being a business owner after attending Harvey’s “Act Like a Success” conference in Washington D.C.
“The conference was great, I learned a lot of valuable information. I learned it’s not about where you’ve been but where you’re going,” Roberts said.

The Bou’Jae Vodka brand was launched soon after and had a promising customer base in Onslow County but restrictions limited how much product Roberts could sell.

Roberts has since fallen on hard times and was a guest on Steve Harvey’s show to ask advice on how to pick herself back up and revive her business, according to a press release.

“Initially I was kind of scared (to go on the show) but after I talked to the producers the nervousness died down,” Roberts said.

She was presented with a check for $10,000, was surprised by learning one of her drinks would be included in the monthly Cocktail Courier service, and given access to Mixology Company, a multi million dollar enterprise.

To view Robert’s story, check your local listings or visit

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