By Namita Shibad
Hindustan Times, New Delhi
WWR Article Summary (tl;dr) Pooja Apte-Badamikar created “Blink Green” in 2018. The company creates stylish shoes out of old tires. Pooja started the business with the prize money she received as the winner of an entrepreneur competition in India.
India generates one million tons of scrap tire every year and the problem is that there’s nothing that’s being done with this scrap, up until recently.
Pooja Apte-Badamikar who has done her postgraduation in renewable energy from Teri — The Energy and Resources Institute, took up this challenge.
“The scrap tires cannot be used for vehicles again due to the Government of India policy. Tires do not decompose easily so they are a dangerous addition to our landfills. So I thought why not make something out of this scrap that could be used regularly?
So I thought of making footwear out of such tires,”she said. Thus she started the brand Blink Green in November 2018.
Understanding the Markets
Even with a good finish to the footwear, the challenge comes from the Chinese manufactured footwear that sells as cheap as Rs 250 per pair on the streets. “With the import duties this still works out cheap. I thought how do I compete with this cost?,”said Badamikar who has made 100 pairs so far.
At the small scale of manufacturing, her selling price adds up to Rs 500 approximately.