The Forgotten Business Social Media: Pinterest

Business Management Daily

WWR Article Summary (tl;dr) When putting together your social media strategy for 2017, don’t forget Pinterest. The visually based social media platform which allows users to create, share and collect image is an enormously powerful way to connect with customers.


When businesses think of social media, often LinkedIn, Facebook and Twitter are mentioned but Pinterest is forgotten. Here are some often-overlooked facts about Pinterest.

There are over 10 million users. Pinterest is the second highest social media referrer of traffic next to Facebook, and Pinterest beats out Yahoo as the fourth largest traffic driver in the world.

Pinterest is the top referrer of high-value orders to e-commerce sites, according to customer experience engine Monetate.

Pinterest generates 400 percent more revenue per click than Twitter and 27 percent more than Facebook.

With all of these credentials, businesses can’t afford to ignore this social media giant. So how does a business capitalize on Pinterest?

Pinterest is a visually based social media that allows users to create, share and collect information in image or video format. Other users can then share and “re-pin” original content, allowing for an even broader reach.

To capitalize on Pinterest, start by setting up a business page and make sure to verify your website.

Then create specific themed “boards” for each of your main products or areas of interest. For example, if you are selling shoes, you might have a board for Street Chic, All Things Holiday, A Night on the Town and so on.

Then as you post pictures, include the link to your purchasing page for that item. This makes it very easy for your visitors to purchase this item, as well as share your item with others who may be interested.
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