By Kavita Kumar
WWR Article Summary (tl;dr) In 2017, Angie Bastian sold her namesake popcorn, “Angie’s Boomchickapop” to Conagra for $250 million dollars. Her journey to success is full of ups and downs, plenty of humility and a whole lot of grit.
Angie Bastian’s ultimate goal in the early years of her popcorn business was to become a vendor at the Minnesota State Fair.
Her kettle corn was already available at Minnesota Twins and Vikings games and was in a growing number of grocery stores around town. But then, the state fair turned her down.
“If we would have gotten into the Minnesota State Fair, we would have thought that we had made it,” Bastian, 58, told a room full of entrepreneurs Thursday during Twin Cities Startup Week. “But if we stuck with that goal and said, OK, we just failed, where would we be?”
The unexpected setback prodded Bastian and her husband, Dan, to shift their focus to go full force into stores instead.
A decade later, her namesake popcorn, Angie’s Boomchickapop, is a ubiquitous sight with its yelllow, pink and purple bags of popcorn in multiple flavors found in grocery and convenience stores in all 50 states and around the world.
In 2017, the couple sold the company, Angie’s Artisan Treats, to packaged goods giant Conagra Brands for $250 million in cash. She continues to be a consulant and brand ambassador.