Business

Independent Businesses Gear Up For Small Business Saturday

By Susan Salisbury
The Palm Beach Post, Fla.

With a credit of up to $30 available to American Express card members, Small Business Saturday has the potential to be better than ever for shoppers.

Throw in the discounts, refreshments and other perks some independent businesses are offering, and consumers have plenty of incentives to support for small, locally-owned businesses by shopping this Saturday.

It’s the fifth year the special day between Black Friday and Cyber Monday has been held, and it’s grown every year.

More than three-quarters of shoppers surveyed say they will be spending more or the same amount on Small Business Saturday as they did last year, said the National Federation of Independent Businesses and American Express.

Riad Batruny and his wife Victoria Batruny, owners of Selby Shoes in suburban West Palm Beach, have participated in the day the last few years, and say it has boosted their business.

The store in the same location off Forest Hill Boulevard for 30 years sells men’s and women’s shoes in slim to extra-wide widths and is known for such quality brands as SAS, Ecco, Munro, New Balance and Jack Rogers.

“You get people to know your store. It brings in new customers. It’s a nice promotion,” said Victoria Batruny. “People know it’s an additional discount. Some buy gift cards to use during the year.”

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