Innovative Start-Up Exploit Technology To Unlock Tourism Potential

By Khanh Duong Vietnam News, Hanoi / Asia News Network

WWR Article Summary (tl;dr) After realizing there was a market for helping travelers experience a city with a local resident, entrepreneur Vu Thai An launched "Tubudd", a digital platform connecting travelers and people who know the sites and sounds of Vietnamese cities firsthand.

Vietnam News, Hanoi / Asia News Network

What's the best way to explore a city from a local point of view?

For Vu Thai An, the CEO of a tourism start-up, it's traveling with local people.

About five years ago before starting her masters in Manchester, An took a tour around Vietnam as a backpacker with two Canadian friends. During the trip, she realized there was a market for helping foreign backpackers to avoid tourist traps and experience true Vietnamese life.

Most tours and individual trips don't offer this experience and cost more than necessary with restricted schedules.

An nurtured the dream of connecting foreign tourists with locals in Vietnam while she was completing her master's degree, and when she returned a year ago, she made that dream a reality with Vietnamese and British friends by setting up Tubudd, a digital platform connecting travelers and local people.

Like searching for hotels on booking platforms, travelers can find local tour guides on Tubudd's website and app, known as 'buddies', who meet their travel interests and budgets through a few simple clicks.

Each buddy profile gives tourists a brief introduction of the guides and their ratings.

Buddies are not required to be professional tour guides but must pass strict selection rounds with the two most important criteria being a foreign language and knowledge of the city they are from.

A lot of young people across Vietnam who are passionate about traveling and willing to show their country to visitors have become buddies. Now Tubudd has a network of over 400 buddies across 15 provinces and cities.

"Many young people in Vietnam are good at foreign languages but don't have the environment to practice what they have learned. Tubudd offers them opportunities to earn extra money while at the same time sharpening their foreign language skills," An said.

An estimates that foreign tourists traveling with local guides can save up to 80 percent of the costs compared to how much they would spend on package tours or self-travel.

According to An, her start-up's advantage is technology, following a trend in which traditional tourism is switching to technological tourism.

However, the 27-year-old entrepreneur does not want tourists to rely too much on technology.

"Now in the technology era, travelers depend on GPS and Google to search for tourism information. Technology is replacing people. I want to make use of technology to connect people. I want tourists to put their smartphones and internet aside and have direct contact with other people to get to know about local customs," she said.

Connecting resources Taking advantage of technology to develop products is an emerging trend that tourism start-ups are following to bring into full play the potential of Vietnamese tourism.

There is an increasingly high demand for online flight and hotel bookings in Vietnam. Many travelers, especially young people, prefer planning their trips by themselves rather than asking for help from travel agents or booking a tour with restricted schedules. When there is demand, here comes the supply.

Young Vietnamese tourism businesses are making use of technology in the digital era and learning how to connect resources together to create innovative tourism products.

Partnering with airlines and hotels, Tago gives tourists a variety of options for holiday packages each of which consists of a flight ticket and hotel at the best prices.

After booking their trip on Tago's website, tourists can decide on their plans by themselves without being restricted to a scheduled tour.

This "free and easy" trend has become dominant across the world and recently gained in popularity among Vietnamese travelers.

"Tago envisions changing the way Vietnamese people book their trips. Instead of searching for flight tickets and hotel rooms on separate websites, they can find everything they need in one place. It is convenient, time-saving and gives customers better prices than booking each service separately," Trinh Dinh Minh, Tago founder and CEO, said.

Minh believes that technology could help boost the efficiency of the tourism sector by two to three times.

"When tourism efficiency improves, it unlocks hidden potential," he said.

"Global online travel agencies (OTAs) now dominate Vietnam's online market. Vietnamese OTAs need to develop their business models to compete with international OTAs and protect the domestic market," Minh said.

Ly Dinh Quan, founder and CEO of Song Han Incubator and a specialist in entrepreneurship eco-systems, said: "The advantage of tourism start-ups is not only technology but also innovative ideas."

"Innovation in starting up a business is using intelligence to exploit resources. Vietnam's tourism resources are immense -- human resources, festivals, history and nature. Tourism start-ups know how to take advantage of these resources and turn them into a profit with the assistance of technology," he said.

"But start-ups should not depend too heavily on technology and should, at first, make use of creativity to exploit these resources," he said.

Vietnam has a variety of local tourism products but why have many of them not been introduced to the world? The reason is our resources are unconnected.

"Vietnamese tourism start-ups are connecting resources to create streamlined packages," he said.

"I believe that new start-ups that applying technology combined with traditional tourism products will help the country's tourism industry soar," he said.

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