Jacksonville Entrepreneur Helps Build ‘Ultimate Successful’ Women

By Beth Reese Cravey
The Florida Times-Union, Jacksonville

WWR Article Summary (tl;dr) Entrepreneur Sherry Blue is the founder of “Foundation for Fortitude” which provides scholarships and mentors for young women at Jacksonville area schools. She says the goal of the foundation is to help build the ultimate successful woman.

The Florida Times-Union, Jacksonville

When Sherry Blue first attended Edward Waters College in 1986, she had no mentor to help her find her way. She dropped out after two semesters. “I didn’t have … someone to encourage me to stay focused and complete my education,” she said.

She then worked for Florida Blue in multiple entry- and mid-level positions but was unable to advance further.

Twelve years after leaving Edward Waters, she returned and obtained a bachelor’s degree in business administration with a focus in organizational management.

“I realized that it was never too late,” she said.

Blue went on to rise at Florida Blue and launch her own businesses, Jacksonville-based Make It Happen Bail Bonds and Luxuree Limo. She volunteers and donates to various local nonprofits. She realized she also wanted young women to benefit from her college journey.

She formed Foundation for Fortitude, which provides scholarships and mentors for young women at area colleges and engages them in community outreach. To raise money for the initiative, an all-white-attire benefit, a “Pure White Affair,” is planned for March 31, with Marlo Hampton of “The Real Housewives of Atlanta” reality television show as guest speaker.

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