NEWS

Kelda Roys Breastfeeds Her Daughter In New Campaign Video

By Matthew DeFour
The Wisconsin State Journal

WWR Article Summary (tl;dr) Former Wisconsin state Rep. Kelda Helen Roys who is seen breastfeeding in the video says, “Having my kids in this video shows people that I am highly motivated to make this state a better place for them and for all our kids.”

The Wisconsin State Journal

Former state Rep. Kelda Helen Roys on Tuesday released her first gubernatorial campaign video — in which she breastfeeds her 4-month-old daughter on camera.

Though some companies have shown breastfeeding mothers in ads, Roys’ two-minute video is likely the first time a political candidate has been shown nursing on camera in a campaign video, said Travis Nelson Ridout, a political science professor at Washington State University and co-director of Wesleyan Media Project, which studies and tracks political advertising.

“That’s definitely something new,” Ridout said. “There’s probably an expectation, a hope, that something like this will go viral and get media attention. … It’s so different from what we expect to see in a political ad.
Sometimes we do see politicians’ families, but we don’t see something as intimate as breastfeeding in political ads.”

The video was released a day after a statewide poll showed her garnering only 0.3 percent support in the crowded Democratic gubernatorial race.

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