Business

Mobile Entrepreneurs Place Collaboration Above Competition

By Matt Buedel
Journal Star, Peoria, Ill.

WWR Article Summary (tl;dr) Shay Obrey’s boutique on wheels was the first mobile business to begin rolling on Peoria’s streets, but it has quickly been joined by at least two more like-minded entrepreneurs eager to be in business without the constraints of a brick-and-mortar storefront.

PEORIA

The first mobile boutique Shay Obrey encountered a few years ago in St. Louis initially appealed to her shopping instinct, but the concept — essentially a food truck, but for clothing — became a permanent resident in the back of her mind.

“Of course, we went and we shopped, but for days and weeks and months after, I thought about it,” said Obrey, a grade-school teacher for the last eight years. “I could never shake the idea of wanting to do something like that.”

By January, the inkling became a reality in the form of The Runaway Rack, a step van the size of a UPS truck repurposed with a dressing room, welded clothing racks, tables, lighting and a checkout counter. French doors open from the rear of the vehicle, which is wrapped with the business logo.

Obrey’s venture was the first mobile business to begin rolling on Peoria’s streets, but it has quickly been joined by at least two more like-minded entrepreneurs eager to be in business without the constraints of a brick-and-mortar storefront.

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