MARKETING

Nail Artist Capitalizes On Instagram Success

By Tim Johns
Cronkite News

WWR Article Summary (tl;dr) Phoenix native Sarah Waite, a nail technician, has helped lead the trend of showcasing Nail art on Instagram. The 28-year-old founded her own nail art blog called “Chalkboard Nails” to highlight some of her favorite creations.

PHOENIX

In the past decade, nail art has become one of the hottest trends in the nail care industry.

In fact, more than 85 percent of the salons surveyed nationwide offered nail art, which includes everything from hand painted art and Swarovski crystals to chrome nails, according to NAILS Magazine 2016-2017 statistics.

Nail art photos also were among the Top 5 most-tagged items on both Pinterest and Instagram.

Phoenix native Sarah Waite, a nail technician, has helped lead the nail art charge.

Several years ago, the 28-year-old founded her own nail art blog called Chalkboard Nails to showcase some of her favorite creations from her newfound hobby.

The blog and accompanying social media accounts have garnered hundreds of thousands of followers. She has 260,000 followers on Instagram alone, and she features everything from Disney characters to animals and holiday designs.

The success of Chalkboard Nails has opened up opportunities for Waite.

“I co-authored a book called ‘Pretty Hands and Sweet Feet,'” she said. “I judged a competition for Sally Hansen in New York City. I’ve been on TV.”

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