Business

Naples Duo Creates Superfood For Dogs

By Laura Layden
Naples Daily News, Fla.

Bacon?

Forget the bacon.

There’s kale — and yes dogs love it, too.

Just ask two local entrepreneurs whose kale treats are, well, going to the dogs — but in a good way.

Best friends and business partners Paula Savarese and Dawn Ward, who live in North Naples, are the creators of Dogs Love Kale treats, sold in thousands of stores in the U.S. and Canada, including Petco’s boutique Unleashed stores. The duo is currently in talks with a big pet food distributor, Phillips, that could take them on, landing them in larger pet store chains. They are in discussions with the second largest pet company in the United Kingdom to sell their treats there too.

How did they know dogs loved kale? Their own dogs told them so.

While living in New York, the two health nuts, now 51, cooked up some homemade kale chips to share at home. All the crunching had their dogs standing at attention.

“Of course, they heard the crunching. So we gave them some. They wanted more, and more, and more,” said Savarese, a serial entrepreneur.

After a quick Google search to confirm that the leafy green, power-packed trendy superfood for humans, was OK for dogs, a business was born. Soon the two business-savvy women were cooking up kale-based dog treats in their own kitchen in Long Island. Once they found the right recipe, they used a rented commercial kitchen to start making them to sell at a local pet store in late 2013.

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