By Daniel Axelrod
The Times Herald-Record, Middletown, N.Y.
WWR Article Summary (tl;dr) With two-and-half grams of fat, and a calorie range between 90 and 120, “PopCorners” has become a hit with people watching their weight who don’t want to sacrifice taste. The story of how the brand developed is pretty interesting. (And good “food for thought” for other budding food entrepreneurs)
It’s not peanuts, popcorn or cookies that JetBlue Airways fliers most often reach for.
It’s Middletown’s own PopCorners — a puffed corn chip with a distinct texture that’s both crunchy and chewy, said Paul Nardone, CEO of the chip’s maker, BFY Brands.
PopCorners’ appeal to JetBlue fliers is just one reason for the company’s explosive growth, including adding 37,500 square feet of Town of Wallkill distribution space this summer, and hiring up to 125 more employees by year’s end.
Supermarkets and other vendors are snapping up the snack, too, making it America’s fastest-growing chip in the “better-for-you” or healthy food category, which includes brands such as Stacy’s, Skinny Pop, Kettle, Sensible Portions and Angies, according to the tracking firm Nielsen.
PopCorners’ grocery store sales alone totaled $7.87 million for the 12-week period that concluded at the end of August, up 44 percent from the same period last year, Nielsen data show.