With A New $7M Infusion, Austin Spa And Beauty Brand Milk + Honey Is Ready To Expand

By Lori Hawkins
Austin American-Statesman

WWR Article Summary (tl;dr) Alissa Bayer launched milk + honey after earning an MBA from the University of Texas.  After raising a small amount of money from friends and family and securing an SBA loan, Bayer opened the first milk + honey in downtown Austin in 2006. In 2018, the company posted $20 million in revenue.


With a new $7 million infusion, milk + honey, the Austin spa and beauty brand, is planning new locations and a retail push for its product line.

Founded in 2006 Alissa Bayer, milk + honey operates four spas in Austin, one in Houston and one in Fort Worth. The locations offer a full range of spa treatments including massages, facials, waxing, body treatments and nail services.

“We’re actively looking for two locations in Los Angeles,” Bayer said. “Milk + honey is also expanding its salon location in the Arboretum Market to a full-service spa with over 10,200 square feet.”

In addition to additional spas, milk + honey wants to make its line of natural beauty products for the body, face and hair available at more retailers. The products are currently sold at Neiman Marcus stores and milk + honey’s website.

The lead investor in the deal was Keller Capital of Austin, with participation from Emil Capital Partners of Greenwich, Conn., and Austin-based entrepreneur, author and podcaster Tim Ferriss.

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