By Ann Marie van den Hurk Lexington Herald-Leader.
It looks like this summer is going to be scorching all over the country. What a perfect opportunity to catch up on some summer reading while sitting poolside, traveling on summer holidays or just enjoying the cool of the air conditioning at home.
Balance your summer reading with some business books to enhance your career and organization.
What books are peers reading to enrich themselves this summer? There are a diverse bunch of business books on tablets and in hardback. Here are some suggestions:
-Amy Vernon, co-founder and chief marketing officer of Predictable.ly, an analytics platform, suggests reading "Smartcuts" by Shane Snow. What she liked is Snow talks about not taking shortcuts, but rather smartcuts by optimizing time, etc. Snow gives real examples of people who succeeded seemingly overnight, but only because they laid the groundwork years and years earlier.
-Kerry Bezzonno, principal of communications firm Modcom Strategies, has her nightstand filled with books and is reading many at the same time. She recommendds: "Do More Great Work" by Michael Bungay Stanier; "How to be a Power Connector: The 5+50+100 Rule for Turning Your Business Network into Profits" by Judy Robinett; "The Happiness Advantage" by Shawn Achor; "Women and the Art of War: Sun Tzu's Strategies for Winning Without Confrontation" by Catherine Huang and AD Rosenberg.
Another great book for giving new perspective for women in midlife about their careers is: "Breakdown, Breakthrough: The Professional Woman's Guide to Claiming a Life of Passion, Power and Purpose" by Kathy Caprino.
-"The Three Laws of Performance: Rewriting the Future of Your Organization and Your Life" by Steve Zaffron and Dave Logan is on the desk of Red Dot Digital founder Karima-Catherine Goundiam because it is about organizational transformation.
What's on my nightstand and Kindle? "Youtility" by Jay Baer and "Brandjack" by Quentin Langley. Both books will get me thinking of new concepts in marketing and reputation management.
Enjoy your summer reading! ___ ABOUT THE WRITER Ann Marie van den Hurk, an accredited public relations professional, is principal of Mind the Gap Public Relations and author of "Social Media Crisis Communications."