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New Media Biz Owner Always Wanted Her Own Company

By Shawn Annarelli Centre Daily Times (State College, Pa.)

WWR Article Summary (tl;dr) Entrepreneur Ellen Matis shares her hopes for her new social media biz "Hello Social Co." and why she is launching as the first tenant of "SpringBoard", a Bellefonte business incubator.

Centre Daily Times (State College, Pa.)

Social media and online branding usually are not the top priorities for new business owners, but it's the business model for Ellen Matis.

She comes from a family of entrepreneurs and wanted to follow in her kin's footsteps when the right opportunity presented itself.

"I decided I would use my love of social media and knowledge of business growth together," she said. "We find out a business' goals for social media and their online presence and help them through the process of reaching those goals."

Hello Social Co. services include training, website design and management and social media branding and management.

Matis may also combine Hello Social Co.'s services with Prism Simple Solutions, a public relations company owned by Michele Papakie, who was Matis' professor at Indiana University of Pennsylvania.

Hello Social Co. is the first tenant of SpringBoard, a Bellefonte business incubator.

Matis learned about the incubator in May and thought it would be a good professional workspace to develop her business. She may use the incubator as a workshop for clients after she moves in, in October.

Centre County Commissioner Mark Higgins said Matis' company has already received positive reviews in the business community.

There were several reasons it took several months for a tenant to move into the incubator, he said.

"It typically takes time for agreements and documents to be developed and approved for incubation space," he said.

"It takes time for tenants to move in. The County Business Incubator effort is run mostly by volunteers, which is very cost effective. A drawback is volunteers can take longer to get things done. Everything is ready at SpringBoard. We are actively soliciting applications."

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