By Nancy Dahlberg The Miami Herald
WWR Article Summary (tl;dr) The ladies of "Lemon City Tea" develop and curate their Miami-inspired teas with Latin American, Caribbean and South Floridian flavors in mind. They are friends and business partners in their quest to share their love of tea with the world.
The Miami Herald
The four women behind Lemon City Tea Company -- Lauren Fernandez, Gail Hamilton, Natalia Napolean de Bens and Melissa Chamorro -- believe tea can have attitude.
"Zen, no, that is not our tea; we want our tea to be full of life," said Hamilton. "Our teas have personality and are experiential, designed to facilitate and enhance our customers' everyday moments," she added.
The name derives from the historic northeast Miami neighborhood of Lemon City, also known as Little Haiti, where the partners were enjoying after-work drinks and first came up with the concept.
And like many of the local food entrepreneurs, Lemon City strives to offer a high-quality, ethically sourced product. The company sources its tea leaves and tisanes from all over the world and combines these with tropical botanicals, natural herbs, fruits and essential oils.
"Our teas are inspired by the crazy, complex, diverse and exciting city we call home -- Miami," Hamilton said. "Lemon City develops and curates its Miami-inspired teas with Latin American, Caribbean and South Floridian flavors in mind. From a complex summery mate, to a mango-enhanced black iced tea and our soon-to-be-released signature Cafeci-té, our products proudly showcase this city's robust culture, vibe and energy."
Launched in 2014, Lemon City is self-funded. With just the team of four so far, Lemon City has built a wholesale book of business of 35 mainly local stores, salons and restaurants, including The Daily Creative, its first customer, Ms. Cheezious, Delia's, Rik Rak, Sakaya, Izzy's Fish and Oyster Bar, Spillover, Lokal and O Cinema, said Napolean de Bens, a lawyer. The company also began shipping to two Philadephia restaurants.
The company, with about 30 blends that are certified organic, also has an online business (lemoncitytea.com also provides a playlist for tea time nontratraditionalists) and this year has shifted its focus to driving retail sales, including the launch of retail boxes, said Naolean de Bens. The company has finalized the design and size of its retail box.
"Our retail box is designed to delight both our current customers as well as introduce new customers to our brand," said Hamilton, who owns a branding company and formerly worked at Bacardi. "It will offer a mixed selection of four of our most popular teas. We believe starting with a mixed box not only hits on what our current customers already enjoy but also gives a variety of options to try for someone that is new to our brand."
The women, all friends, have day jobs (two attorneys, a branding consultant and an art director), but don't call this a hobby business. For these passionate women it's a full-time venture that they work on not from 9 to 5 but "from 5 til God knows what time -- we don't sleep much," said Napolean de Bens. She and Hamilton worked in Asia for a time, honing their understanding and appreciation of tea. But the beverage has always been a part of the culture for the four, who are collectively of Jamaican, Haitian, Cuban and Nicaraguan decent.
Said Napolean de Bens: "We all grew up with tea -- for any occasion or whatever ails you, there's a tea."