Business

Palm Beach County Sports Drink Makes Headway In Crowded Market

By Jeff Ostrowski
The Palm Beach Post, Fla.

WWR Article Summary (tl;dr) Two Florida entrepreneurs share how they are surviving and making moves in the cutthroat beverage industry.

The Palm Beach Post, Fla.

A year after Five Organic climbed onto Publix shelves, the grown-in-Palm Beach County alternative to Gatorade already is beating long odds: The product is still alive.

“We’ve shown that the brand has legs,” says Nadav Haimberg, one of two Palm Beach County entrepreneurs who created Five Organic.

Haimberg and his partner, Kara Clapp, acknowledge that succeeding in the cutthroat beverage market is no easy task. But they’re making headway.

Publix, Florida’s largest grocer, carries Five Organic in most of its locations. A 16-ounce bottle costs $2.35.

And the product now is available in Amazon’s Whole Foods Market stores in Florida. Five Organic is prominently displayed at Whole Foods’ West Palm Beach location, where it’s priced at $2.29.

In another victory, Five Organic brought on as an investor Kevin Klock. The Seattle entrepreneur is the creator of Sparkling Ice, a product that found retail success.

Unlike Gatorade and Powerade, Five Organic uses no artificial dyes, no artificial flavors, no preservatives and no added sugar. The drink’s sweetness comes from organic stevia.

The five in the product’s name refers to the number of calories in an eight-ounce serving.

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