Business

Pet Supply Shop Founder: Natural Food Movement Isn’t Just For Humans

By Lauren Zumbach
Chicago Tribune

WWR Article Summary (tl;dr) Lisa Senafe opened her first store, then known as “Bentley’s Corner Barkery”, in suburban Chicago nine years ago with her husband, Giovanni, Bentley’s vice president of business development.

CHICAGO

Lisa Senafe used to buy the most expensive pet food she could find, assuming higher price meant better quality.

She changed her mind after her two cats’ bouts with cancer sent her scouring ingredient lists, and gave her the inspiration for a health-conscious pet supply shop.

“We wanted to create a store where we’ll do the research for you,” said Senafe, founder and president of Bentley’s Pet Stuff.

Senafe opened her first store, then known as Bentley’s Corner Barkery, in suburban Chicago nine years ago with her husband, Giovanni, Bentley’s vice president of business development.

After a fall 2015 appearance on CNBC reality series “The Profit” and an investment from show host and entrepreneur Marcus Lemonis, Bentley’s has been on an acquisition spree, buying smaller independent pet supply chains as trends around healthy, natural pet food have brought more customers, but also more competition.

Bentley’s, based outside Chicago, now has 68 stores. Less than two years ago, there were just eight. The interview has been edited for length and clarity.

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