By Melissa Repko
The Dallas Morning News
WWR Article Summary (tl;dr) Alyce Alston will lead “Supernatural”, a line of household cleaning products from the folks who brought us Poo-Pourri. Similar to Poo-Pourri’s sprays, the products are made from essential oils.
The parent company of toilet spray company, Poo-Pourri, has hired the chief executive of the Dallas Entrepreneur Center to lead Supernatural, its brand of household cleaning products.
In a letter on the Dallas nonprofit’s website, Alyce Alston announced she’s leaving to become chief strategist of Scentsible LLC and president of Supernatural. She has been chief executive of the Dallas Entrepreneur Center for a little less than a year.
The Dallas nonprofit supports entrepreneurs and aspiring founders with educational programs, networking events and mentoring.
Addison-based Scentsible is best known for the before-you-go toilet spray, Poo-Pourri. It was born after the brother-in-law of founder Suzy Batiz asked her if it was possible to trap bathroom odor. The company, which sells its products online and in stores, has viral videos on YouTube, a fan following and is launching its first national TV ad campaign.
Last fall, Batiz started Supernatural, a line of household cleaning products that are sold online. Similar to Poo-Pourri’s sprays, the products are made from essential oils.