Business

The Power Of Women In Business

By Bill Swindell
The Press Democrat, Santa Rosa, Calif.

WWR Article Summary (tl;dr) Tracy Mattson’s cookie business is one of many female-founded companies in the Santa Rosa area. In recent years, the community has seen a surge of businesses owned and operated by women.

Santa Rosa

Tracy Mattson has taken a slow approach over the last eight years to growing her handcrafted cookie business, Cookie…take a bite!, at a Larkfield shopping center.

Her patience is paying off: cookie production has tripled and next month Mattson will start offering counter service for those wanting an immediate sugar fix.

“I have made a choice not to have a huge success overnight,” said Mattson, who previously worked as the pastry chef at Cyrus restaurant in Healdsburg. “It has allowed me to create my own space and destiny.”

She particularly values the work-life balance of the North Bay, where she’s raising her 14-year-old son, Jack. It’s an experience that she didn’t have earlier in her career, while working in restaurants on the East Coast.

Mattson’s entrepreneurial venture is one of many female-owned businesses in the Santa Rosa area, which has seen a surge in the number of such companies, according to a report released this week by Volusion, an Austin, Texas-based e-commerce company that crunched U.S. Census data from 2017.

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