“Signature Virtual Assistance” Wins 1st Round Of InnovateHER

The Telegraph, Alton, Ill.

WWR Article Summary (tl;dr) Meet Lori Nelson, founder of “Signature Virtual Assistance Inc.” The company is focused on assisting business owners, primarily women, with a virtual personal assistant. Virtual tasks can include bookkeeping to calendar scheduling to email management.


Metro East resident Lorie Nelson has captured first prize in the local InnovateHER Business Challenge and hopes to vie for a spot in the national competition this fall.

InnovateHER is a business plan contest organized by the U.S. Small Business Administration (SBA).

The national competition is open to entrepreneurs and small business owners with products and services that help impact and empower the lives of women and families.

In April, the SBA chose the Illinois Metro East Small Business Development Center (SBDC) at Southern Illinois University Edwardsville to host a local business plan competition in the challenge’s first stage.

More than 180 entities across the United States were selected as host organizations with a total of four in the St. Louis metro area.

Founder of Signature Virtual Assistance, Nelson submitted her online application in May. The

Bethalto native pitched her business concept to a panel of three judges on Thursday.

On Friday, a group, including sponsors and judges, presented Nelson with a $1,500 prize provided by Scott Credit Union, the SIUE School of Business and Louer Facility Planning Inc.

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