TECHNOLOGY

Start-Up Meets Wakanda? Disney Innovation Hub Aims To Advance Technology For Filmmakers

By Ryan Faughnder
Los Angeles Times

WWR Article Summary (tl;dr) As columnist Ryan Faughnder reports, the purpose of the new “StudioLab”is to use Silicon Valley-style experimentation to help studio executives and filmmakers stay ahead of rapid advances in technology.

Los Angeles Times

Inside Walt Disney Studios’ original animation building, where artists once drew “Dumbo” and “Cinderella” by hand, a 15-person team of innovators is trying to create a moviemaking Tomorrowland.

The Burbank studio’s 4-month-old, 3,500-square-foot innovation hub is a short walk from Walt Disney’s old office and is furnished with Kem Weber chairs reminiscent of a bygone era. But instead of pencils and light tables, visitors find experimental virtual reality editing equipment, location-scouting drones and digital projections that wrap around walls.

The purpose of the space, dubbed StudioLab, is to use Silicon Valley-style experimentation to help studio executives and filmmakers stay ahead of rapid advances in technology by developing and showcasing new ideas for making and marketing movies.

Some of its ideas have already spilled into the real world. Initiatives have included promotional efforts for the big-budget animated film “Ralph Breaks the Internet,” which opened this week; and helping filmmakers shoot scenes for the upcoming superhero movie “Captain Marvel.”

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