SubSafe Inventors Talk About Success, Paper Straws And The Future

By Jim Abbott
The Daytona Beach News-Journal

WWR Article Summary (tl;dr) Entrepreneur Desiree Haller shares what it has been like since she and her husband appeared on “Shark Tank” 10 months ago. While their waterproof, eco-friendly “SubSafe” sandwich container has been a huge hit, they’ve also launched several other environmentally conscious products that are doing really well.


Standing amid boxes stacked floor-to-ceiling in a 4,000-square foot warehouse at an office park off Spruce Creek Road, SubSafe entrepreneur Desiree Haller reflects on the past 10 months.

“We were in our garage until December,” said Haller, who teamed with her husband, Adam, to invent the waterproof, eco-friendly SubSafe sandwich container. The product gained national exposure in January, when the husband-and-wife team was a hit on ABC’s “Shark Tank.”

“A lot changes when it airs,” Haller said.

For SubSafe, the changes are reflected in growing distribution that includes 800 Publix supermarkets and an agreement with ORCA Coolers to market SubSafe containers adorned with the logos of NFL and college sports teams, Haller said.

“We’re a big tailgate product,” she said. “A lot of people bring subs to tailgates.”

But not all the boxes ready for shipping are packed with SubSafes. The Hallers already are expanding into a new product line that offers a similar combination of practicality and planet-friendly design.

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