By Justine Griffin
Tampa Bay Times, St. Petersburg, Fla.
WWR Article Summary (tl;dr) Do you have what it takes to sell your product on HSN? If so, there is a contest underway for budding entrepreneurs to pitch their inventions. The campaign builds on HSN’s existing American Dreams initiative, a program designed to help entrepreneurs and inventors introduce their creations to the marketplace.
HSN is on the look out for the next Joy Mangano.
The St. Petersburg-based television retailer is joining with Good Housekeeping Magazine to launch a competition for entrepreneurs with a game-changing invention.
One selected entrepreneur will be featured on HSN to introduce his or her product to the channel’s 96 million households and will be featured in the magazine, which reaches more than 25 million readers.
The winner will also have a chance to have their product tested by the Good Housekeeping Institute, which could lead to receiving the Good Housekeeping Seal for one year. The Seal, which was introduced by the magazine in 1909, is a respected consumer stamp of approval and is backed by a limited warranty that offers a replacement or refund up to $2,000 if a product is defective within two years of purchase.
“Entrepreneurs with great products are at the foundation of everything HSN was built on,” said Bill Brand, president, HSN, in a statement. “There is strong synergy between HSN’s customers and Good Housekeeping’s readers, and we can’t wait to leverage our audiences to discover passionate entrepreneurs with innovative, solution-oriented products.”
The campaign builds on HSN’s existing American Dreams initiative, a program designed to help entrepreneurs and inventors introduce their products to the marketplace. Like Mangano, who invented the self-wringing Miracle Mop and sold it on HSN, launching her career and which eventually lead to a movie about her, Joy, starring actress Jennifer Lawrence.
Previous coverage: Behind the movie Joy lies a real household products entrepreneur and empire
Contestants can submit their product idea now through July 31 by visiting the American Dreams and Good Housekeeping page on HSN’s website at hsn.com/content/AmericanDreams/250 and following the submission instructions outlined there.
At the end of August 100 finalists will come to HSN’s headquarters in St.
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Petersburg for three days of judging by an executive panel of industry professionals. Ten finalists will move on and will be featured in the December issue of Good Housekeeping, which hits stands on Nov. 15.
The public is invited to vote on their favorite product beginning on Nov. 16. The winner will also appear in Good Housekeeping’s April 2017 issue and will be invited to sell their product on-air at HSN following the magazine issue release.