Business

She Turns Ashes Into Diamonds. Now She’s In The Spotlight On ‘Shark Tank’

By Sarah Linn
The Tribune (San Luis Obispo, Calif.)

WWR Article Summary (tl;dr) “Eterneva” creates lab-grown diamonds out of the carbon from cremated remains. Founder Adelle Archer says, the company is helping to open up a conversation about death and remembrance.

San Luis Obispo

A San Luis Obispo High School graduate swam with the sharks Sunday on “Shark Tank” — and survived with an amazing business deal.

Adelle Archer went on the popular ABC reality competition in hopes of securing an investment for the company she co-founded –Eterneva, an Austin, Texas-based business that honors deceased loved ones by turning their ashes into diamonds.

“It was definitely one of the crazier life experiences that I’ve ever had,” said Archer, who appeared on Sunday’s episode of “Shark Tank” with Eterneva co-founder Garrett Ozar.

Founded in 2016, Eterneva creates lab-grown diamonds out of the carbon from cremated human or animal remains, also known as cremains, as well as hair from pets and people. The process take 10 months and results in gems ranging in price from $3,000 to $20,000, Archer told the “Shark Tank” investors.

Eterneva, which employs 14 people, is looking to end 2019 with $2.5 million in sales, Archer said.

The company’s success “really reinforces a big culture shift we’re seeing right now,” Archer said, noting the Global Wellness Institute identified “dying well” as a major wellness trend for 2019. “We’re seeing a death-positive movement, and Eterneva is at the front of that.”

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