Business

TV Reporter Turned PR Pro Takes Local Firm To National Heights

By Paula Burkes
The Oklahoman, Oklahoma City

WWR Article Summary (tl;dr) Entrepreneur Karen Wicker, a TV reporter-turned-public relations practitioner, sat down with The Oklahoman on Tuesday — her 54th birthday — to talk about her life and career. 

Oklahoma City

When the New York-based Public Relations Society of America put out a request for proposals from firms interested in crafting a campaign to increase membership in its college chapters nationwide, Karen Wicker decided her small Oklahoma City firm — Candor — should vie for the project.

“We really thought they’d hire a large firm in New York or L.A., but we submitted a David-versus-Goliath pitch,” Wicker said.

“The bottom line is … we won!”

Undertaking such enthusiastic initiatives, Wicker said, has helped Candor, which she founded in May 2012, grow to more than $3 million in annual sales and a diverse staff of 18 — including PR Week magazine’s young professional of the year, Ally Glavas.

Wicker said her firm “runs the gamut” in the organizations it serves through marketing, video, social media and public relations projects.

Among its some 45 active clients are Devon Energy and the Foundation for Oklahoma City Public Schools, which soon will launch a new STEM (science, technology, engineering and math) program and Walmart. Following the recent shooting at a Walmart in El Paso, Candor sent an associate to help with crisis communication.

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