Veteran Business Owners Learn Google Tricks

By Amanda Dolasinski The Fayetteville Observer, N.C.

WWR Article Summary (tl;dr) A special workshop aimed at helping veterans and spouses provides training for small businesses on how they can get on Google Search and Maps for free.

The Fayetteville Observer, N.C.

Veterans and spouses who own small businesses learned about marketing themselves using Google during a workshop the company hosted in Fayetteville last week.

Larry Hall, North Carolina's secretary for the Department of Military & Veterans Affairs, encourage service members transitioning out of the military to stay in the state and open businesses here.

"Approximately 87,000 businesses across North Carolina are veteran-owned, and we are seeking to exponentially increase that number over the next three years," Hall said. "Veteran entrepreneurs are culture carriers -- they bring the leadership skills, values and principles they learned in military services to our business community."

The workshop provided training for how to get on Google Search and Maps for free.

Cedric Whitlock, a staff sergeant with 108th Air Defense Artillery Brigade, said he is leaving the Army in May and wants to start a lawn care business. The workshop helped him learn how to present his business online, he said.

Stacie Simfukwe, a military wife, said she attended the workshop to learn how to get her business at the top of search results. She owns The Household 6 Catering, which specializes in gluten-free granola, cookies, brownies and muffins.

She said she learned it is important to have a website that is mobile-friendly, since there is an increase in mobile users.

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