Web Startup Provides New Platform For Nonprofit Giving

By Colleen Schrappen
St. Louis Post-Dispatch

WWR Article Summary (tl;dr) When Meghan Winegrad launched “Generopolis” in February, she explained the concept for her company with a video detailing how a donated set of gently used golf clubs, for example, could turn into a donation for a domestic abuse prevention agency.

St. Louis

Like many lightning-bolt ideas, the web startup Generopolis was sparked by the mundane.

Meghan Winegrad and her two young sons were in their Glendale basement, picking over outgrown clothes and forgotten toys.

Months before, Winegrad had left her job at Express Scripts to strike out on her own. After a lot of research, networking and analyzing data, the details of a would-be social enterprise were still fuzzy.

But it all began to crystallize as she talked to her boys about where to take their closet castoffs. They decided to create a sale on Facebook and allocate the proceeds for charity.

“No one was bargaining or haggling, and the items sold really fast,” said Winegrad. “People always followed through and picked up. That’s really rare. I thought, ‘I can’t be the only person who wants to do this.'”

There was no site where users could earmark a sale for a nonprofit, and buyers could be assured that the proceeds would actually get to the organization.

Winegrad, who has an MBA from Washington University, had spent her corporate career identifying trends and building products at companies such as General Mills and Hill+Knowlton.

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