Women Business Owners Level-Up The Message

By Cindy Kent Sun Sentinel.

Who: Joyce Hunter, of Lauderdale-by-the-Sea, president/owner of The Florida Printing Group Inc., was inducted as president of the National Association of Women Business Owners, Fort Lauderdale chapter, May 5.

Hunter's wholesale printing firm translates and prints in over 150 languages and has 3 divisions: printing, promo products and solicitation of advertising and printing for organizations.

Why NAWBO resonates with me: This is not your average networking group. We work to build solid connections and relationships that impact our growth as business owners, locally, and across the globe. Women understand women. We do business differently than men. We build relationships and grow personally and professionally. NAWBO, founded in 1975, represents about 10.6 million women-owned businesses nationwide and the Fort Lauderdale chapter is 30 years old.

Consumers should care because: Women are still the fastest growing market as consumers and as entrepreneurs: we continue to launch new businesses everyday.

Resume

Experience: Previously I was a professional fundraiser for over 20 years and owned my own business.

Education: Quinnipiac University in Hamden, Conn.: Bachelors of science in management; Southern Connecticut State University: Masters of science in education.

Community: Have volunteered with: Boca Raton Chamber of Commerce; Food for the Poor; Dress for Success On the board

Top goal: To level-up our message. Communication is key and since social media has become mandatory across industries, our board has created a major push through Facebook and Twitter to increase our online exposure and expand our membership outreach.

Advice to young professionals: Join organizations that you can get involved and stay committed.

Wisdom: Be patient. Not everything has to be done immediately.

Etiquette: Support the people that running the organization and listen to feedback. On the side

Downtime: Beach, ballroom dancing, entertaining friends and family, fitness

On the bookshelf: "Everyone Has Something," by Robin Roberts

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