Business

WSU Grads Utilize Walking Billboards

By Anthony Kuipers
Moscow-Pullman Daily News, Moscow, Idaho

WWR Article Summary (tl;dr) A new form of marketing is making a splash at Washington State University and it is now spreading to other schools as well. “nomAD Campus”, a company that officially launched in September, employs students to walk around with an iPad placed in the back of his or her backpack displaying advertisements.

Moscow-Pullman Daily News, Moscow, Idaho

Recent Washington State University graduates are helping companies advertise their messages to college campuses through an unusual, but effective method — turning people into walking billboards.

Go to the University of Washington, Stanford or San Diego State University and one might spot a student walking around with an iPad placed in the back of his or her backpack displaying an advertisement for Gatorade or Microsoft. Or they might find information about school clubs or the latest scores from athletic events.

Those students were hired by nomAD Campus, a company that officially launched in September, but was developed over the past year by a WSU student and his friends.

Jonah Friedl, CEO of nomAD, said he was involved in multiple campus organizations, including student groups, clubs, Greeks and philanthropies. While trying to raise awareness about the events he was involved in, the entrepreneurship major ran into a challenge.

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