By Camri Nelson
The Lima News, Ohio
WWR Article Summary (tl;dr) Registered Patent Attorney Jacob Ward discusses the importance of protecting your intellectual property. He breaks down the different ways to secure your idea and or product.
Ward describes intellectual property as the inherent value associated with the work of an individual or employer.
There are four types of intellectual property: trademarks, copyright, trademark secrets and patents.
A trademark is an image or logo that helps distinguish a product and becomes a source identifier, according to Ward. Although employers and entrepreneurs are not required to register a trademark, Ward suggests that they do.
“If you’re saying, ‘I get rights simply by using, why do I want to register?'” asked Ward at the Rhodes State College Small Business Development Center event. “One of the drawbacks with common law trademark rights is you only get the rights where you actually use the mark of commerce.”
The benefits of registering a trademark is that it will give it national coverage. Trademark registration is available at uspto.gov.
When choosing a trademark, Ward suggests one that it is fanciful or coined or arbitrary as opposed to one that is suggestive or descriptive.
Unlike the trademarks which are source identifiers, copyright protects the work of authors, such as books, magazines, music and plays. Protection exists immediately upon creation of the work and is good for the author’s lifetime and 70 years after, according to Ward. Copyright prevents the derivative or an author’s work, the expression of the idea or the copying of the work. Entrepreneurs and companies can register their work at www.copyright.gov.
Another intellectual property is a trade secret, which is any valuable information about a product that is kept secret by an entrepreneur or company, such as ingredients or composition of a product. Applications can be completed on uspto.gov.