Pet Treat Company Wins Distribution Deal From Walmart

Pharos-Tribune, Logansport, Ind.

WWR Article Summary (tl;dr) Michelle Leffert, the Chief Executive Officer of “Foppers Pet Treat Bakery” says she was shocked to hear that her company was selected to be on the shelves of Walmart.


Foppers Pet Treat Bakery, 1005 W. Broadway, will soon have its products sold on Walmart’s shelves.

Last week, hundreds of entrepreneurs and small businesses lined the halls at Walmart’s Home Office last week to pitch their U.S.-manufactured products to Walmart buyers, hoping to land on store shelves and create more American jobs.

During the sixth annual Open Call event, more than 100 companies moved on to the next step, with several dozen getting deals on the spot to go on Walmart store shelves.

The Logansport-based manufacturer was among the companies hoping for a chance to get their products on Walmart’s shelves.

Foppers Chief Executive Officer Michelle Leffert told Inside Indiana Business she was shocked to hear her company was selected.

Leffert said being selected means growing the company more quickly than it had previously anticipated.

“We have to do more investigation and work with Walmart to see exactly what our distribution will be and how fast they will ramp up with that, but that still means that we have to start ramping up at Foppers right away,” Leffert told Inside Indiana Business. “We had positioned ourselves for (an) opportunity like this so it’s going to be a matter of also still searching for employees that have our core values and dedication that will come into Foppers and continue to produce quality items.”

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