Who’s Getting In On L.A.’s Multimillion-Dollar Oscar Economy? Hollywood Salons And Florists, for starters

By Daniel Miller
Los Angeles Times

WWR Article Summary (tl;dr) Natasha Cornstein, president of the L.A.-based Blushington (a chain of make-up studios) says that on a typical Sunday, a store will see 25 to 30 clients who on average spend $75 each. (Blushington’s standard “full face” makeup application costs $45; there are also add-ons, including $20 faux eyelashes.) But on Oscar Sunday, the influx of customers at the West Hollywood shop could generate an estimated $10,000 or more in additional revenue. “[It’s] the biggest day of the year — it is only rivaled by New Year’s,” Cornstein said. For women in business like Cornstein and the amazing Alli Webb, owner of hair styling chain Drybar Oscar night is pure gold!

Los Angeles

Michele Latch is steeling herself for Hollywood’s biggest night.

The West Hollywood makeup studio she manages, Blushington, has bookings for about 200 women — and a few men — who’ll be getting glammed up on Sunday ahead of the Academy Awards.

That’s more than triple the number of customers on a typical Sunday and an increase of 22% from last year. The store is opening an hour early — at 9 a.m. — and expects the onslaught to last through the day.

“It’s exhausting,” said Latch, standing next to a tidy workstation arrayed with makeup that’ll be applied to clients’ faces as part of treatments such as the $65 “red carpet ready” service. “But this is what we look forward to — this is like our Super Bowl.”

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